The competition in the NFC West division has drastically improved over the past two seasons with the San Francisco 49ers winning the division title in two straight seasons and the Seattle Seahawks emerging as a legitimate playoff team with rookie quarterback Russell Wilson under center.
Both the 49ers and Seahawks cruised into the playoffs in 2012 leaving the 7-8-1 Rams on the outside looking in on the postseason once again. San Francisco went on to advance to the Super Bowl while Seattle was able to get the best of the up-and-coming Washington Redskins in the NFC Wild Card round.
Needless to say, the 49ers and Seahawks are teams on the rise in the NFC with bright futures ahead. Although that may be the case, St. Louis may be able to become a force within the division with head coach Jeff Fisher calling the shots and the same team intact moving forward.
Unfortunately, the team may struggle to keep a few key players on the offensive side of the football with wide receiver Danny Amendola reportedly not close on a new deal with the according to Jim Thomas of the St.Louis Post-Dispatch:
The Rams and Amendola are far apart in terms of what it will take to re-sign him.
In 11 games in 2012, Amendola became a force for the Rams as a receiving for the two time in three seasons. Amendola caught 63 passes for 666 receiving yards and three touchdowns. Although not an elite receiver, Amendola has quickly become one of Sam Bradford’s favorite targets in the passing game and a valuable offensive asset moving forward.
Along with Amendola, the Rams are also attempting to lure veteran running back Steven Jackson back to the team next season. Jackson is considering voiding his contract and becoming a free agent. Fisher wants Jackson to remain in St. Louis for the rest of his career.